Colorful Road Markings Are Promoting Safer Crossings

Safety always remains priority among priorities but road markings can also be colorful and fun. The increasing popularity of colorful road markings is exercising the creativity of municipalities around Europe. An example is the use of preformed thermoplastic markings in Rotterdam, Netherlands. There is an artwork-style crosswalk on the Westblaak area of Rotterdam.

These interesting road markings get people’s attention, meaning they are more alert to the fact that the pedestrian area is where they should cross the busy road. Images abound on the crosswalk, as well as words such as, “Stand straight and walk proud”.

European public response to the road markings has been very positive and the Rotterdam city officials are conducting research on their use with an eye to creating similar pedestrian crossings in other traffic intensive parts of the city.

It was reported that speed reduction and visual communication as two key ways to create awareness. Taking Thai authorities as an example, they installed edge lines, colored anti-skid rumble stripes and pedestrian crossings based on MMA cold plastic road markings. Since being installed, they have recorded zero accidents and the MMA cold plastic-based road markings remain durable and functional, even after three years, with no maintenance required.

Another typical case is Chongqing Municipal Government Traffic Department’s School Zone Caring Color Zebra crossing project launched in late 2012. The four road markings are red and white anti-slip crossings covering an 400m² in front of schools in Chongqing city. The markings not only provide visual awareness to drivers, but also guide students. Observation statistics showed that the rate of road accidents is reduced more than 50% after using a colored zebra crossing.

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